Hold up fam, hold up! There's a pronunciation to that title that you just read as afro mo eee. Ah ah! That's not it. According to Rita Warui, the mind behind this fashion brand, the correct pronunciation should be something like, Afro Muah. The French version of 'me'. Well, since we have the pronunciation out of the way, lets sample some of Afro -moi collections.
It so hard to talk about Afro – moi and not sound like one is about to start a fashion revolution. Afro – moi simply means Afro – me, I am African I am Me. It was started in the year 2015 June and it continues to thrive in the production of African wear.
It blends a mixture of the Kitenge or Dashiki and other fabrics ranging from cotton to light stretcher to linen or even chiffon fabric among others. Afro – moi seeks to penetrate all areas from the corporate world to the simple everyday wear and route out the limited weekend wear. It's style is original, the designs are inspired from African/Kenyan cultural practices and traditional attires. The collection mainly depends on pure talent, observation, creativity and tons of practice to get a piece right and perfect for the customer. The main customer base is female clientele of all ages though the entry into the male market is a hopeful foresight for the collection.
"Afro – moi collections was a leap of faith, a trial that though it’s not at the very top, an enjoyable adventure." Says Rita.
It was a great honor and quite a humbling experience to have had Afro-moi collections showcasing their collections at our event, The Laikipia Fashion Fair & Gala. True to script, theirs is an exciting, story filled collection. below are just some of the items they had on the runway.
By Robertinah Mbula.